Submagic vs CapCut: Automatic Captions or Manual Editing?

Bold, all-caps, word-by-word captions with a highlighted keyword, the look the market calls “Hormozi captions”, are a common reason people compare these two. Submagic has them built in: themes named Hormozi 1 to 5 that you pick and apply to the auto captions. CapCut has no official Hormozi preset, but users share “Alex Hormozi Style” templates you can apply, and you can tune the font, outline, color and animation yourself on the timeline. StoryCut has 6 built-in Hormozi-style presets (Hormozi V1 plus five Hormozi Short 2026 variants) and a MrBeast-style preset. None of these tools is affiliated with Alex Hormozi.

The trade-off is the usual one: Submagic gives you the look in a click, while CapCut lets you build any look but takes longer per video.

Submagic’s prices are per member, so three people on Pro pay 3 × $39 a month. Each plan includes a fixed number of videos a month (15, 40 or 100), and videos are capped at 2 minutes on Starter and 5 on Pro. Turning long videos into clips needs the Magic Clips add-on, which Submagic’s help center lists at $19/mo for 10 uploads. AI eye contact, auto zoom, silence removal and clean audio start on Pro, and Submagic’s help center says it does not offer refunds.

CapCut’s editor costs nothing, but the free plan watermarks exports that use Pro templates, effects or assets, and locks 4K, 60fps and watermark-free export on web and desktop. CapCut publishes no pricing page; its help center says the price varies by region, device and promotion. Pro includes 1,200 AI credits a month for its AI tools.

Choose Submagic if you post talking-head videos often, want them captioned and styled in minutes, and your videos fit its caps: 2 minutes on Starter, 5 on Pro, 30 on Business. Pro adds eye contact, auto zoom, silence removal and publishing to 6 social networks. Budget per member if a team will use it, and cancel before renewal if you switch, since it doesn’t refund.

Choose CapCut if you want a free editor, you edit on your phone, or you want full control over every caption, cut and effect. It takes longer per video, but it can do things Submagic doesn’t, such as voice translation with lip-sync. Check the Pro price in your own account before paying.

If you mainly want captions that look like the popular short-form styles with the least effort, Submagic. If you want to design your own edit, CapCut.

Disclosure: StoryCut publishes this comparison. StoryCut works like Submagic rather than CapCut: upload a video and captions start on their own, in 49 languages, with 26 styles including 6 Hormozi-style presets. The differences are in the limits and extras. Videos can run 7 minutes on Starter ($7/mo billed yearly) and 10 on Pro ($14/mo), versus 2 and 5 on Submagic. Plans limit how many videos you keep at a time instead of how many you make a month. On Pro, sound effects are placed on your key words automatically, and voice dubbing with voice cloning covers 33 languages. AI clips from long videos are included in every plan, and every account gets 1 free eye contact correction.

What StoryCut lacks compared with Submagic: B-roll and transitions in its Auto Edit, filler-word removal, social publishing and an API. Compared with CapCut: a timeline, apps and a large template library. It is web only, its free plan exports 720p with a watermark, and it has no third-party reviews yet.